Fuji FinePix F50fd Silver

Fujifilm are delighted to introduce the FinePix F50fd, the successor to the award-winning FinePix F31fd. Packed with innovative technology and introducing exclusive new features, the FinePix F50fd is designed to make it easier than ever to get perfect pictures and stunning portraits in even the most challenging situations.


The all-new sleek and slim metal body is a mere 22.9mm thick and the 'Aero curve' design means that the FinePix F50fd isn't just capable of taking beautiful pictures; it's stylish and slim enough to slip into any pocket or purse. Dual xD-Picture Card and SD/SDHC compatibility gives you the freedom to choose from a wide range of high capacity memory cards.


Beautifully formed

The graceful curves and sleek design belie the complex electronics within the F50fd’s tough metal exterior. At a depth of only 22.9mm, it’s a perfect fit for a pocket or handbag and is available in two classic colours, Silver and Black.


Highly sensitive

The TIPA and DIMA award-winning FinePix F30 set the standard for low light photography. The FinePix F50fd builds on this heritage with a larger than average 1/1.6 inch 12 megapixel Seventh Generation Super CCD HR sensor and Real Photo Processor II. Together these allow ultra high-resolution capture with breathtaking detail, even at high ISO settings.

The newly developed sensor design features several key improvements that increase the efficiency with which each pixel gathers light, and an enhanced two-stage noise reduction system ensures that noise is kept to a minimum without valuable detail being lost.

Despite doubling the number of pixels, the new sensor offers similar performance to the groundbreaking FinePix F30 and F31fd at sensitivity settings up to ISO 3200. For shooting in the very lowest light without compromising image quality, the FinePix F50fd offers sensitivity modes of up to ISO 6400 at lower resolutions.


Optical zoom

This new camera features a sharp 3x Fujinon optical zoom lens, (equivalent to 38-110mm on a 35mm camera).

Despite its compact size, there are no compromises with optical clarity and speed of operation. The lens is robust, reliable, and delivers sharp pictures every time.


Fingertip control with our Mode Dial

Ultimate control is at your fingertips with the F50fd’s vertical Mode Dial and streamlined `Graphical User Interface’.

The intuitive icon based interface confirms shooting modes, scene positions, or control settings with brief explanations on the LCD screen. Easy-to-read icon and text description of the selected mode help you choose and confirm the optimum setting for best results. This takes much of the guesswork out of digital camera operation. With less to worry about, you'll have more fun with your picture taking!


High resolution LCD screen

The FinePix F50fd features a large high-resolution 2.7 inch, 230,000 pixel LCD screen, which is coated with Fujifilm's proprietary Wide View film. This minimises glare and reflections, and also enables consumers to view the LCD from any angle (even in sunny conditions), to enable shooting from waist level or above the head, or to make picture playback to a group so much easier.


Convenient xD/SD compatibility

The FinePix F50fd features an xD/SD compatible slot, allowing the use of either xD Picture Card, SD or SDHC media to store and transfer your photos.

This will give you the flexibility to buy the card you want, use cards from previous cameras, or choose the media that fits with your other desktop devices like laptops, PDAs or card readers.


Internal memory

The FinePix F50fd makes it possible for you to get that picture even if your memory card is full. The 54MB of internal memory built into this compact model provides enough storage for up to 88 photographs, (at 2MP setting), and ensures that you will never have to miss that special shot.

Think of it as your internal insurance policy for photo opportunities. With that said, the main storage for images on the Z100fd should be an additional xD card, which will allow you to accommodate almost as many images as you like.


NEW Face Detection 2.0 – from any angle

The F50fd is the first FinePix model to feature the second generation of Fujifilm's ultra-fast Face Detection technology. Face Detection 2.0 offers dramatic performance and capability improvements and adds innovative new features designed to turn everyday snaps into stunning portraits.

Face Detection works by triangulating eyes and mouth, using an algorithm to optimise focus, white balance and exposure for up to ten faces in a single frame. A green square surrounds the face of the primary subject on the camera's LCD screen, whilst white squares identify up to nine other subjects. Movement tracking keeps the camera 'locked on' to its subjects until they move out of the picture. The technology works irrespective of the subject's position in the frame, and is not confused by people wearing glasses.

Most face detection systems work only when the subject (or subjects) are looking directly at the camera, and most cannot detect a face if it is at too steep an angle (such as when the person is resting their head on someone's shoulder or lying down). Face Detection 2.0 can detect a subject in full profile and at virtually any angle (through 270 degrees), even if they are moving within the frame. The FinePix F50fd allows you to shoot natural portraits and capture the expressions of friends and family, safe in the knowledge that the exposure, focus and white balance will be perfectly optimised for the most important thing in the frame; the faces of your subjects.

Photographing children who won't sit still has never been easier.


Say goodbye to red eye for good

The FinePix F50fd is among the first of Fujifilm's compact digital cameras to offer automatic red eye removal, advancing the company's acclaimed Face Detection system one step further. The FinePix Z100fd uses the system to find and instantly correct any red eye from every face in the frame.

The FinePix F50fd red eye removal system is not confused by lips or red coloured jewellery, as some other systems can be, as it works in tandem with Fujifilm's Face Detection system to identify eyes and nothing else. Letting the camera do this retouching is so much quicker and easier than struggling at home with a paintbrush on a PC!


Portrait Enhancer

The FinePix F50fd sees the debut of an exciting new feature designed to transform a snapshot into an exceptional portrait. In Portrait Enhancer mode the FinePix F50fd's powerful automatic retouching system gives skin tones a silky-smooth texture and removes blemishes such as spots and wrinkles. Once they've seen the beautiful skin tones produced by the Portrait Enhancer, the loved ones in your life will never again hide their faces whenever you get your camera out!


NEW Dual Image Stabilisation

As well as offering class-leading high ISO performance for avoiding subject blur when shooting in low light, the FinePix F50fd also features CCD-shift image stabilisation for avoiding the effects of camera shake at longer shutter speeds. The combination of high ISO and CCD-shift offers a complete system for avoiding blur caused by hand shake or subject motion. Never before has a compact camera offered such a comprehensive solution for avoiding blurred results whilst retaining high-resolution photographic quality.

Basically the cameras high sensitivity lets you use a fast shutter speed to freeze the action in sharp detail, while the built in CCD shift image stabilisation automatically compensates for camera shake.


Making light work of photography

For those occasions when flash is required, Fujifilm's Intelligent Flash system sets the power output to achieve natural foreground illumination with balanced background exposure.

Avoiding both the messy background blur of 'slow-sync' flash, and the stark contrast of conventional flash, Intelligent Flash results in visibly more pleasing, natural looking photos.

For times when a decision about lighting could mean a missed photo opportunity, the FinePix F50fd's Natural Light plus Flash mode takes two photos in quick succession, one with flash and one without, then displays them side-by-side for instant comparison.


Easy to use features

The camera's 16 scene positions include beach, snow and fireworks for optimum photography, no matter what the event.

The FinePix Z100fd's 16 scene modes include 'beach', 'party' and 'fireworks' for optimum photography, no matter what the event. A redesigned graphical user interface and control layout ensure that the powerful feature set remains easy to use even for the novice digital camera user.

Simply select a Scene Position that suits your situation and the camera automatically selects the appropriate shutter speed, exposure and white balance to ensure that you get the most of your photography; more stunning pictures, less hassle.


‘A’and ‘S’ modes

For the more advanced user the FinePix F50fd also features Aperture and Shutter Priority modes for total creative control.

‘A’ Aperture-priority and ‘S’ Shutter-priority auto exposure modes let you explore your creativity. Selecting ‘A’ mode adds dimension to your photo by increasing or decreasing the depth of field, while ‘S’ mode allows you to maximise action shots by freezing motion or creating motion blur.


Continuous Shooting Mode

The F50fd allows you to shoot up to 12 frames in a burst* (at 5 frames per second), even if the subject is moving. This fantastic mode therefore gives you 5 times the chance of capturing that one special moment.


Movie Capture

When a still image isn't sufficient, the FinePix F50fd’s movie mode, at 30 frames per second, captures movie clips with sound that are limited in length only by the size of memory card used.


Playback Features, Zoom Up and Cropping

Thanks to Fujifilms proprietary Super CCD technology delivering a stunning 12 megapixel resolution, you are able to crop and enlarge any part of your captured image without experiencing any loss of quality.

Once you’ve captured your group portrait you can use the handy ‘Zoom Up’ feature, which allows you to detect faces in playback mode so that you can check them one by one and ensure that you have captured the image as you intended it.

If you spy a priceless expression amongst your group portrait that stands out from the crowd, then simply select the built in ‘Cropping’ function, which will allow you to automatically crop and save the selected portrait in the camera.


Micro Thumbnails

The 2.5 inch LCD screen allows you to view your images comfortably. It displays your pictures in a number of alternative ways and enables you to navigate up to 100 thumbnail images in a 10 x 10 array.

If you enjoy blogging or sending images to friends via email then our ‘Blog’ mode is for you. Simply select this mode during playback and your image is automatically resized and edited in your camera ready for posting to the web,; saving you precious time by eliminating the need to use a PC in order to optimise your images for web use.